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Static: Angry is Healthy
EXPLORATIVE PROJECT · 2021
Classroom brief: To create a sister identity for the extension of a pre-existing brand.
Brand selected: Bira91
Response: Munku- A snack line that is specifically crafted for the urban Indian drinker.
GOAL
To conduct a visual identity exercise during the summer before my third year.
OVERVIEW
Individuals often hold back from the expression of their annoyance or upset in the fear of being labelled irrational, juvenile or short-tempered. Static is a mental health campaign that focusses on changing the perception of anger and frustration as 'immature' or 'nonsensical' responses and redefining them as perfectly healthy emotions that need to be expressed.
You don't need to go through a life-altering tragedy to be allowed a breakdown.
ROLE
DURATION
Conceptualisation, identity design, visual direction, marketing collaterals, 3D illustrations
2.5 weeks
The name 'Static' was inspired by television static, i.e. the noise between showtime. In line with this, the visual language is characterized by warped elements, censorship symbols and a pastel interpretation of TV color bars. It introduces itself immediately with the logomark: A warped asterisk.
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