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Fuze
COMMISSIONED PROJECT · 2022
CLIENT BRIEF
Fuze aspires to be a youth lifestyle brand with products that circle partying and socialising. It requires an identity that is fun, dynamic, bold, and a little silly.
Fuze's first product is a hookah kit. This calls for utility-driven packaging design that stands out both, on online marketplaces, and at shops.
OVERVIEW
Pandas look like they're drunk, all the damn time. (Don't agree? Watch this.)
Several panda video compilations later, we decided that nothing represents the fun that Fuze wants to bring to the market better than the large,lovable creature itself.
The identity is as loud as it is versatile, with a lot of room for emotion. This stays evident in the packaging for their launch product.
ROLE
DURATION
Mascot design, identity design, packaging design
2 months
The panda didn't always look like that. Hover over the final to look at its
Eighteen Iterations.
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The following packaging is still in production. Mockups have been used as a representation.
Dieline & System
Customised mascot illustration for each flavour
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